Tinapay Natin Pinoy Bread Baking Competition


One of the most important Filipino bread is the pandesal, which was introduced in the 16th century. Pan de sal means “bread of salt” in spanish, for the pinch of salt that is added to the dough. Sparking a renewed love for local breads like pandesal is the inspiration behind the latest pillar of the Pilmico’s brainchild, Mahalin Pagkaing Atin movement, an advocacy aimed at amplifying the  of every Filipino as a producer and guardian of our food heritage.

In celebration of the colorful tradition of Filipino bread-making and honor of our food culture. Pilmico has partnered with Max’s Corner to spearhead a nationwide bread competition, called the Tinapay Natin Pinoy Bread Making Competition.


“Bread is a reflection of our identity and our people’s history and affinity to food and agriculture,” says Carlyn Trota-Salud, Max’s Bakeshop Inc. President.

More than just being a competition, the Tinapay Natin Pinoy Bread Baking Competition also pays tribute to our regions’ distinguishing local identity, culture, and produce by sharing the inspiring stories that each local bread variants carries.

24x36 Maxs Tinapayan Poster FA (1)

The contest is open to students aged 18-35 years old from anywhere in the Philippines. The competition legs will be held in Manila, Bulacan, Batangas and Iloilo. The venue sponsors are Treston International College, STI College-Bulacan, Lyceum of the Philippines-Batangas, and St. Therese College-Iloilo City.

The team with a bread concept that clearly carries a unique story, innovation, creativity, and deliciousness will be then awarded as makers of the country’s first Tinapay Nation Pinoy Bread Baking Competition, with either the regional tourism director or culinary heritage expert-or-both providing the preamble as to how the bread perfectly summarizes the inspiring story of its place of origin.

General Mechanics:

  1. Team of two students each, aged 18-35 years old and currently enrolled full-time in an academic institution as of August 12, 2016.
  2. To qualify for the eliminations, each team must enter one (1) regional bread (associated with a region or a place within a region in the Philippines) and one (1) modern bread (inspired by any local bread but is given a modern twist, whether in terms of baking style, preparation, ingredients used or flavors harnessed.
  3. To submit, contestants must fill out the official Tinapay Natin Google form found on their Facebook page. Complete competition guidelines.
  4. Deadline for submission is on August 12, 2016. The Consortium reserves the right to disqualify participant within the contest period should they fail to comply with the requirements or have committed fraudulent acts to appear eligible.
  5. The recipes must conform to the competition guidelines provided in the website: maxschicken.com/tinapaynatin. Entries that fail to do so shall be disqualified.
  6. Entries will be pre-judged based on their “bread story” (fields to appear in the application form), photos (taken from 3 angles: front angle, side angle, flat lay angle), regional association, regional relevance, ingredients used, and baking procedure.
  7. Entries with the most compelling bread story and recipes will be chosen to participate in the competition. A maximum of 12 teams will compete per elimination round:
  8. Northern Luzon: STI –College Bulacan (Mac Arthur Highway, Brgy. Dakila, Malolos Bulacan), September 09 , 8AM-5PM
  9. Southern Luzon: Lyceum of the Philippines-Batangas (Capitol Site, Batangas City), September 16, 8AM-5PM
  10. VisMin: St. Therese College-Iloilo City (M.H. del Pilar St., Molo, Iloilo City), September 23, 8AM-5PM
  11. Teams that have qualified for the eliminations in their assigned venue will be announced online on August 19, 2016 through the Tinapay Nation social media pages. They will also be notified via calls from the organizer during the announcement date.
  12. Qualifying teams must confirm their participation on or before August 22, 2016 via email to Tinapay Natin’s email address: tinapaynatinph@gmail.com
  13. Qualifying teams may modify the individual quantities of their ingredients, but are not allowed to add new items to the list they submitted. Each qualifying team can submit improvements to their recipe by sending their final ingredients list via email to tinapaynatinph@gmail.com until August 26, 2016.
  14. The organizers will assume the qualifying teams’ last submission on or before the deadline to be the teams’ final lists. Those who deviate from their final lists during the competition proper shall be disqualified.
  • Completing teams will be assigned to ovens and work stations at the venue but they will need to bring their own baking tools and plating materials. They will be given five (5) hours to prepare their breads. Afterwards, they will be given a maximum of two (2) minutes to pitch their bread story.
  • One (1) winning team from each elimination round will be chosen to compete in the Grand Finals which will be held at Treston International College on October 13, 2016.
  • Teams who will be competing in the Grand Finals will be provided Pilmico flour and their indicated ingredients beforehand to practice making their bread.
  1. Finalists may modify the quantities of their ingredients and submit improve recipes ten (10) days after elimination rounds.
  • In addition to the two breads entered in the eliminations, the finalists will need to bake one (1) more bread- either a regional or a model bread – in the Grand Finals.
  1. Preparations rules from the eliminations rounds will still apply.
  • Each team will be given six (6) hours to prepare all three bread based on the production grid. They will be given a total of two (2) minutes to pitch their entries to the judges.
  • The team with the highest total score will then be awarded as the winner of the Tinapay Natin, Pinoy Bread Baking Competition. The winning team’s highest scoring bread will be named as Pinoy Bread of the year to be carried by Max’s Corner Bakery.


The #TinapayNatin Bread Competition will be giving away the following prizes:

  1. All participating teams will be provided with their respective Certificates of Participation.
  2. The winning team from each of the elimination rounds will receive Ten Thousand Pesos (Php 10,000.00) worth of gift certificates from Max’s Restaurant, plus chance to get exclusive training from Pilmico Research and Training Bakery.
  3. The grand winner will receive a cash prize of Fifty Thousand Pesos (Php 50,000.00), plus a trophy and medal. In additional to this, at least one of their bread entries will be sold and distributed at Max’s Corner Bakery (MCB) outlets for a probationary period of forty-five (45) days.
  4. After the competition, Pilmico and MCB shall reserve the ownership and the right to use the recipes of all bread entries that competed in the Grand Finals.

Bread for one and all:

The winning recipe will be subject to modification by the MCB Technical Research & Development team for selling purposes. Their bread story, meanwhile, will be published via in-store collaterals and media features.

Baking Back (Doing Good for Local Communities)

In response to the growing challenge of malnutrition among Filipinos schoolchildren, the winning team gets to choose a public school from their region that will be granted a feeding program funded by a part of the sales generated by the new #TinapayNatin.

Learn more about how Pilmico and Max’s Corner Bakery are creating the greatest impact on society and business through our very own #TinapayNatin by visiting https://facebook.com/TinapayNatin


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s